Mobile Search & eCommerce Strategy
Mobile Search- A Cornerstone of eCommerce Strategy “Mobile commerce is increasing exponentially, which is why it’s so important to reach people when they’re down the funnel and actually trying […]
Category Archives: Blog Posts
Social Media for Brands: Chapter 1
How Facebook is Changing for Marketers The Recent Change that affects Brands Facebook over the last year has undergone many changes. Changes that have affected the way businesses see […]
Measuring Social Success (Tool Review)
Measuring Social ROI using Simply Measured Social media analytics and measurement tool for business users. Competes with Socialbakers and Dachis Group Social Business Index. (Source: trustradius.com) Review: Very strong analytics […]
BIG DATA talk at Newhouse School at Syracuse University
The Use of “BIG DATA” for the OBAMA Campaign Use of BIG DATA for the OBAMA Campaign Syracuse University hosted a Big Data Day discussion on Monday, Feb. 11, 2013, […]
Achieving sustainability in business
Economist Milton Friedman once wrote the following in his book Capitalism and Freedom: “There is one and only one social responsibility of business – to use its resources and engage […]
Beliefs…Philosophies…Activities
I would like to believe that I am an extremely imaginative individual. Moreover, I would like to believe that having worked for the youth of India; I have witnessed vivid […]
Shubhankar Goel 