Manager, WW Product Marketing, Alexa Voice Shopping
Amazon.com, Inc
September 2020-Present
• Head of Alexa Shopping’s WW grocery & consumables marketing team
• Oversee marketing execution across Amazon.com onsite merchandising properties, email, and offline marketing in grocery and consumables
• Drive channel expansion (e.g., in-home and in-store merchandising) across physical store formats (e.g., Treasure Truck, Whole Foods Market, Amazon Go, Amazon Books, Amazon 4-Star stores).
• Partner with PR, Business Development, and Mass Ads teams to amplify Alexa Shopping awareness across synergistic channels
Head of US Advertising Account Management, CPG
Amazon.com, Inc
January 2020- September 2020
•Managed the Field CPG Account Management team of ten Account Managers across two locales
•Engaged with Amazon Advertising’s leadership team and product/platform leadership to represent business results and advocate for customer needs
•Developed and implement best practices to drive consistently strong ROI and ease of doing business and to scale for anticipated growth
•Managed and drive the category revenue goals and create monthly and quarterly growth plans for leadership
Head of US Advertising Account Management, CE, Home & Toys
Amazon.com, Inc
December 2018-January 2020
• Managed the Hardlines Account Management team of ten Account Managers across three locales
•Developed and execute service strategies tailored to client needs, team development, and revenue objectives for hardlines clients
•Engaged with Amazon Advertising’s leadership team and product/platform leadership to represent business results and advocate for customer needs
•Developed and implement best practices to drive consistently strong ROI and ease of doing business and to scale for anticipated growth
•Managed and drive the category revenue goals and create monthly and quarterly growth plans for leadership
Senior Analytics Manager, Team Lead, Consumer Electronics
Amazon.com, Inc
October 2017-December 2018
•Drove strategic analytical partnership with billion dollar CE & CPG advertisers on Amazon, participating in upfront strategy and negotiations by providing relevant insights
•Led and mentored a team of 3 to help drive client goals for non endemic vertical (CE, Finserve, Entertainment)
•Helped plan marketing initiatives with C-suite marketing leaders and own analytics and strategic conversations for Amazon marketing and advertising
•Drove innovation and roadmap decisions that increase the ease of use and availability of Amazon insights to both internal teams and vendors
•Led development of analytics tools from proof of concept stage through to general availability
Marketing Manager & Sr Marketing Manager, Category Management, BISS
Amazon.com, Inc
November 2016-October 2017
• Planned, developed, and executed category and vendor marketing programs that deliver strong ROI
• Marketing project champion for key Amazon Business online events for B2B customers
• Designed and execute traffic channel strategies using emails, display ads, merchandising, etc
• Amazon Subject matter expert on AMG (amazon media) and AMS (amazon paid search) • Created and executed comprehensive multi-channel marketing plans that builds awareness of and drives traffic via email, merchandising, direct, paid search, display ads, mobile, and social media
• Drove cooperative marketing programs with leading vendors in the industry and helped expand Amazon Business customer base
eCommerce Brand Manager-Amazon Marketing Lead
Reckitt Benckiser
July 2016-October 2016
•eCommerce lead for Insights and Analytics with focus on Amazon
•Oversaw the eCommerce Insights, Analytics and Search team
•eCommerce Search and Media Strategy lead
•Designed dashboards and reporting framework for e-business performance
•Led digital and omni-channel shopper marketing planning and execution across path-to-purchase for key retailers
eCommerce Associate Brand Manager-Amazon Marketing Lead
Reckitt Benckiser
March 2015-July 2016
•Engaged directly with over 10+ pure play and omni-channel retailers, including Amazon, Staples, Office Depot, Walmart, Sam’s Club, CVS, Walgreens, drugstore.com, Target and many more.
•Planned & oversaw all eCommerce digital marketing campaigns for Amope, Air Wick and VMS brands (SEM, Display Media) driving the highest RB ROI on Amazon Media.
✪SELECT ACCOMPLISHMENTS:
•Drove Amopé to be the No.1 eCommerce brand at RB by delivering above plan growth in 2015.
•Drove Air Wick to become the No.1 brand (Air Freshener category) on Amazon.com in Q1 2016.
•Launched, managed and led Amazon Paid Search (AMS) for RB brands, generating the highest ROI among all online media and contributing to over 40% of growth across focus brands.
•Contributed to online category growth at Amazon.com and Amazon Pantry to achieve #1 Best Seller in 18 categories.
•Led digital and omni-channel shopper marketing planning and execution across path-to-purchase for key retailers.
Digital Marketing Analyst
Publicis Kaplan Thaler
June 2013-February 2015
• Managed holistic analytics strategy & approach across P&G PHC brands such as Vicks, Metamucil, Pepto, Prilosec OTC, Align
• Collaborated with partner agencies, client tech. and Insights teams to cover: creative, social, paid media, search, and web analytics
• Designed analytics frameworks and scorecards that synthesize large amounts of data in a way that focused on insights, optimization recommendations, and key action items for in-market work
• Monitored, evaluated and reported digital campaign performances from launch to completion while utilizing advanced analytics tools including Omniture, Google Analytics, Site Analytics, Social Media Analytics, etc
• Optimized channel performance and digital ROI by using various attribution models and goal setting functions in Google Analytics
• Led & managed “Newsdesk” (real-time/agile marketing) integrated analytics & optimization approach
for social media marketing
• Researched marketing strategy and map consumer behavior using tools such as MRI, comScore
Corporate Relations Manager
Atelier Expressions
May 2010 – July 2011 (1 year 3 months) New Delhi Area, India
• Initiated marketing campaigns for Atelier theatre events across India, using press, billboards, websites and social media.
• Conceptualized grassroots campaigns with sponsored theatre workshops in universities, to further promote the Atelier brand.
• Identified and acquired sponsorships from multi-million dollar firms, and raised over $80,000 annually for all the events.
Central Sales & Meetings Coordinator
Radisson Edwardian
June 2008 – May 2009 (1 year) London, United Kingdom
•Managed complete operations of group bookings, event and meeting space requests for two properties – the Radisson Edwardian Hampshire Hotel (5 star) and the Radisson Edwardian Leicester Square Hotel (4 star).
•Displayed strong sales and marketing skills by securing 96% in call quality test by signature worldwide and by consistently winning new business over our competitors.
•Contributed to the overall group and event revenues each quarter by generating and managing all group and event bookings for 2 of the 11 properties of the Radisson Edwardian group of hotels in London.
Financial Consultant
ICICI Bank
May 2007 – July 2007 (3 months) Gurgaon, India (3 months summer internship in investment banking)
•Dealt in Selling and Marketing the various mutual funds, IPO’s, Insurance’s that ICICI bank offered to customers.
Shubhankar Goel 