Professional Experience

Marketing Manager, Category Management, BISS

AMAZON INC

November 2016-Current

• Plan, develop, and execute category and vendor marketing programs that deliver strong ROI
• Marketing project champion for key Amazon Business online events for B2B customers
• Design and execute traffic channel strategies using emails, display ads, merchandising, etc
• Create new engaging CX programs, content and strategies to increase customer engagement and conversion
• Amazon Subject matter expert on AMG (amazon media) and AMS (amazon paid search)

eCommerce Brand Manager-Amazon Marketing Lead

RB

August 2016-October 2016

•eCommerce lead for Insights and Analytics with focus on Amazon
•Oversee the eCommerce Insights, Analytics and Search team
•eCommerce Search and Media Strategy lead
•Design dashboards and reporting framework for e-business performance
•Lead digital and omni-channel shopper marketing planning and execution across path-to-purchase for key retailers

eCommerce Associate Brand Manager-Amazon Marketing Lead

RB

March 2015-Current

•Manage and oversee all parts of the e-commerce business for Air Wick, Amope and Healthcare brands.

•Plan and oversee site marketing campaigns, including digital media, SEM, CRM, and SEO. Manage P&L and oversight over operations.

•Work with brand teams to build integrated marketing campaigns that help drive online sales through e-tailers such as Amazon.com and Walmart.com.

Digital Marketing Analyst

Publicis Kaplan Thaler

June 2013-February 2015

• Analyze large amounts of social and website traffic data to determine customer behavior and customer usage patterns for Global P&G brands.

• Build compelling stories from the data, resulting in actionable recommendations & optimizations for the brand and business.

• Digital strategy research using tools such as MRI, comScore.

Corporate Relations Manager

Atelier Expressions

May 2010 – July 2011 (1 year 3 months) New Delhi Area, India

•Led team to manage and strengthen the Atelier brand by initiating strategic sponsorship/partnerships alliances with multi-million and multi-billion dollar firms.

•Established alliances with firms such as the 4th largest telecom firm & the largest motorcycle-manufacturer in India.

•Built and maintained sound relationships with the partnering firms to ensure long-term national expansion of the operations and overall network of Atelier.

Radisson Edwardian Hotels

Radisson Edwardian

June 2008 – May 2009 (1 year) London, United Kingdom

•Managed complete operations of group bookings, event and meeting space requests for two properties – the Radisson Edwardian Hampshire Hotel (5 star) and the Radisson Edwardian Leicester Square Hotel (4 star).

•Displayed strong sales and marketing skills by securing 96% in call quality test by signature worldwide and by consistently winning new business over our competitors.

•Contributed to the overall group and event revenues each quarter by generating and managing all group and event bookings for 2 of the 11 properties of the Radisson Edwardian group of hotels in London.

Financial Consultant

ICICI Bank

May 2007 – July 2007 (3 months) Gurgaon, India (3 months summer internship in investment banking)

Dealt in Selling and Marketing the various mutual funds, IPO’s, Insurance’s that ICICI bank offered to customers.

 

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