Shubhankar Goel

Empathize.Analyze.Strategize.Digitize

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Mobile Search & eCommerce Strategy

August 1, 2016by Shubhankar Goel Leave a comment

Mobile Search- A Cornerstone of eCommerce Strategy   “Mobile commerce is increasing exponentially, which is why it’s so important to reach people when they’re down the funnel and actually trying […]

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Blog Posts

Social Media for Brands: Chapter 1

May 28, 2014by Shubhankar Goel Leave a comment

 How Facebook is Changing for Marketers   The Recent Change that affects Brands Facebook over the last year has undergone many changes. Changes that have affected the way businesses see […]

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Blog Posts

Measuring Social Success (Tool Review)

October 3, 2013by Shubhankar Goel Leave a comment

Measuring Social ROI using Simply Measured Social media analytics and measurement tool for business users. Competes with Socialbakers and Dachis Group Social Business Index. (Source: trustradius.com) Review: Very strong analytics […]

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Blog Posts

MBA Award Recipient 2013, Whitman School of Management, Syracuse University

May 13, 2013by Shubhankar Goel Leave a comment

May 10, 2013 : End of Year MBA Award Recipient Received the ‘Pattarasri Jiravut Memorial Award’ for outstanding contributions towards the enhancement of multicultural understanding.

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Professional Profile, Undertakings

Proposed Digital Marketing Plan for Blue Highway Inc.

May 7, 2013by Shubhankar Goel Leave a comment

    Semester long project for the MAR 600 class: Digital Marketing Landscape

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For Mobile Search Strategy, Consider Ecommerce and Store Lift – eMarketer

April 10, 2013by Shubhankar Goel Leave a comment

Read here: For Mobile Search Strategy, Consider Ecommerce and Store Lift – eMarketer.

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Google Analytics Individual Qualification Certification

March 17, 2013by Shubhankar Goel Leave a comment

March 2013: Took the GAIQ Test and passed it with 91%. It was bit of a challenge, but with right notes, preparation and practice on Google Analytics Platform I was confident […]

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BIG DATA talk at Newhouse School at Syracuse University

February 12, 2013by Shubhankar Goel Leave a comment

The Use of “BIG DATA” for the OBAMA Campaign Use of BIG DATA for the OBAMA Campaign Syracuse University hosted a Big Data Day discussion on Monday, Feb. 11, 2013, […]

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Blog Posts

Branding in the Digital Space: 2013 Projections | Marketsmith, Inc

January 3, 2013by Shubhankar Goel Leave a comment

See on Scoop.it – SEO, Digital Marketing 2013 goals for marketers in the online space include focusing on creating added value through content, integrating digital initiatives, and creating with the […]

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Achieving sustainability in business

December 30, 2012by Shubhankar Goel Leave a comment

Economist Milton Friedman once wrote the following in his book Capitalism and Freedom: “There is one and only one social responsibility of business – to use its resources and engage […]

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Recent Posts

  • Mobile Search & eCommerce Strategy
  • Social Media for Brands: Chapter 1
  • Measuring Social Success (Tool Review)
  • MBA Award Recipient 2013, Whitman School of Management, Syracuse University
  • Proposed Digital Marketing Plan for Blue Highway Inc.
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