Mobile Search- A Cornerstone of eCommerce Strategy
“Mobile commerce is increasing exponentially, which is why it’s so important to reach people when they’re down the funnel and actually trying to buy a product”
Here is my recent interview with adexchanger talking about Mcommerce and its importance in closing the loop.
http://adexchanger.com/mobile/cpg-giant-reckitt-benckiser-gets-serious-mcommerce/