Mobile Search & eCommerce Strategy
Mobile Search- A Cornerstone of eCommerce Strategy “Mobile commerce is increasing exponentially, which is why it’s so important to reach people when they’re down the funnel and actually trying […]
Author Archives: Shubhankar Goel
Social Media for Brands: Chapter 1
How Facebook is Changing for Marketers The Recent Change that affects Brands Facebook over the last year has undergone many changes. Changes that have affected the way businesses see […]
Measuring Social Success (Tool Review)
Measuring Social ROI using Simply Measured Social media analytics and measurement tool for business users. Competes with Socialbakers and Dachis Group Social Business Index. (Source: trustradius.com) Review: Very strong analytics […]
MBA Award Recipient 2013, Whitman School of Management, Syracuse University
May 10, 2013 : End of Year MBA Award Recipient Received the ‘Pattarasri Jiravut Memorial Award’ for outstanding contributions towards the enhancement of multicultural understanding.
Proposed Digital Marketing Plan for Blue Highway Inc.
Semester long project for the MAR 600 class: Digital Marketing Landscape
For Mobile Search Strategy, Consider Ecommerce and Store Lift – eMarketer
Read here: For Mobile Search Strategy, Consider Ecommerce and Store Lift – eMarketer.
Google Analytics Individual Qualification Certification
March 2013: Took the GAIQ Test and passed it with 91%. It was bit of a challenge, but with right notes, preparation and practice on Google Analytics Platform I was confident […]
BIG DATA talk at Newhouse School at Syracuse University
The Use of “BIG DATA” for the OBAMA Campaign Use of BIG DATA for the OBAMA Campaign Syracuse University hosted a Big Data Day discussion on Monday, Feb. 11, 2013, […]
Branding in the Digital Space: 2013 Projections | Marketsmith, Inc
See on Scoop.it – SEO, Digital Marketing 2013 goals for marketers in the online space include focusing on creating added value through content, integrating digital initiatives, and creating with the […]
Achieving sustainability in business
Economist Milton Friedman once wrote the following in his book Capitalism and Freedom: “There is one and only one social responsibility of business – to use its resources and engage […]
Shubhankar Goel 