The Use of “BIG DATA” for the OBAMA Campaign

Newhouse School

Use of BIG DATA for the OBAMA Campaign

Syracuse University hosted a Big Data Day discussion on Monday, Feb. 11, 2013, featuring Ashley Bryant, the State Digital Director of Ohio for the Obama Campaign, and SU profs Hub Brown, Paul Morarescu and Grant Reeher, professor of political science.

My Question is at 1:26:18 and is about the distinction between Branding for CPG vs Branding for Politics